Mount a CD Player in Your Skull with the 1986 Pioneer DEX-77

Jackson Wheeler
1 Min Read

The first Compact Disc players were sold to the general public in late 1982, and Japanese manufacturer Pioneer offered the first in-dash CD player for cars in 1984. For 1986, Sony countered with the first automotive trunk-mounted CD changer, and Pioneer came back with the DEX-77 AM/FM/CD unit… and this disturbing magazine advertisement showing an intensely mid-80s Patrick Nagel-style woman with a DEX-77 installed in her face. Things in Pioneer Land got even weirder the following year, with the very cocainey “Auto-Erotica” ads for cassette decks and graphic equalizers.

Pioneer was the future back then.

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Jackson Wheeler is a skilled editor at, specializing in automotive content. With a background in Journalism and Automotive Engineering, he combines his passion for cars with his writing expertise to deliver captivating articles. Jackson's deep knowledge of automotive technology and his racing experience make him a valuable asset to the team, providing readers with informative and engaging content.
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