Watch BMW XM Label Red Crash at Pikes Peak

Jackson Wheeler
3 Min Read

  • The BMW XM Label Red was prepped for the 2023 Pikes Peak International Hill Climb and fitted with a six-point roll cage, a racing seat, and a harness.
  • The video Peak Power follows the BMW team as it develops, preps, and ultimately crashes at the 2023 Pikes Peak International Hill Climb.
  • The documentary shows when driver Matt Mullins loses control of the BMW and strikes a tree.

BMW threw its new XM crossover into the motorsports wringer and campaigned it at the 2023 Pikes Peak International Hill Climb. This potent BMW crossover was expected to show off its competitive chops, and BMW documented the journey. Unfortunately, the BMW’s XM didn’t finish its lap up the hill. Instead, driver Matt Mullins went off track and crashed into a tree.

Thankfully, Mullins escaped the crash unharmed. The documentary captures the moment leading up to the crash, the crash itself, and the aftermath of the crash. You can ride along with Mullins thanks to an in-car camera, as you watch the BMW XM go wide on a corner exit. You can also see the XM roll after hitting the tree before landing on its wheels.

While the crash is the unfortunate focus of the end of the video, the whole journey is worth a watch. This video follows the development of the car, testing the car, and preparing for the rigors of Pikes Peak.

The second part of the series follows the team’s second attempt at a Pikes Peak run, which you can watch here. Regardless of what you think about Pikes Peak or even the BMW XM, this is a fun, short documentary series that shows what goes into a production attempt at Pikes Peak.

Do you have a favorite motorsport documentary? Tell us about it below.

Headshot of Wesley Wren

Wesley Wren has spent his entire life around cars, whether it’s dressing up as his father’s 1954 Ford for Halloween as a child, repairing cars in college or collecting frustrating pieces of history—and most things in between. Wesley is the current steward of a 1954 Ford Crestline Victoria, a 1975 Harley-Davidson FXE and a 1959 Ford Fairlane 500 Galaxie. Oh yeah, and a 2005 Kia Sedona.

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Jackson Wheeler is a skilled editor at, specializing in automotive content. With a background in Journalism and Automotive Engineering, he combines his passion for cars with his writing expertise to deliver captivating articles. Jackson's deep knowledge of automotive technology and his racing experience make him a valuable asset to the team, providing readers with informative and engaging content.
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